Your Business with Generative AI: Efficiency for the Company, Growth for the People

Generative AI in Business: How to Harness Its Potential Without Losing the Human Touch

At Bleansoft, we believe that Generative Artificial Intelligence (Generative AI) can be a transformative lever for companies — but only when adopted with responsibility, human guidance, and vision. It’s not just about what AI can do, but how we do it: how we integrate these tools into processes, organizational cultures, and people.

What Is Generative AI and Why Is It Changing the Game?

Generative AI refers to systems capable of creating new content (text, images, audio, video, ideas, code) based on learned patterns. Think of assistants that help draft reports, tools that generate marketing campaigns, or systems that automate design or debug code. These capabilities don’t just speed up tasks — they open up spaces for innovation, creativity, and efficiency.

Benefits for Business and Employees

When implemented effectively, Generative AI not only enhances operational results but also boosts employee growth and well-being. Some of the key impacts include:

• Operational efficiency and cost reduction: Repetitive, manual tasks decrease, freeing up time for higher-value work.

• Faster innovation: Teams can iterate ideas rapidly and test new concepts with lower risk.

• Better decision-making: AI tools can analyze data, simulate scenarios, and suggest alternatives, helping leaders make more informed decisions.

• Skill development: Employees learn to work alongside AI, understand its limits, and enhance their creative, critical, and strategic abilities.

• Higher job satisfaction: By removing tedious tasks, teams can focus on what truly matters — creativity, innovation, and human connection at work.

Keys to Responsible Adoption

To ensure AI benefits both the organization and its people — avoiding fear, demotivation, or misuse — it’s crucial to guide implementation across several fronts:

• Training and literacy: Not just “how to use the tool,” but understanding what AI is, its limits, biases, and ethical implications.

• Open organizational culture: Safe spaces to express doubts, share mistakes, and continuously improve.

• Human support: Coaching, mentoring, and dialogue spaces where employees can share their experiences with AI.

• Clear policies: Ethical guidelines, privacy measures, and accountability standards.

• Ongoing evaluation: Measure not only productivity but also employee well-being, team climate, and quality of results.

Real-World Success Stories

A few examples of companies successfully integrating Generative AI — benefitting both their business and their people:

• BBVA: The bank distributed thousands of AI-powered digital assistant licenses to automate tasks such as email management and fraud detection. Instead of replacing roles, these tools freed up time for analysis, innovation, and better customer service.

• Freepik: Through its Freepik Enterprise service, the company provides large corporations with secure generative AI audiovisual tools, personalized training, technical support, and legal guidance. Internally, their teams have upskilled in creativity, audiovisual management, and AI-assisted production.

What Your Company Can Start Doing Today

To take advantage of this shift, here are five practical steps your business can begin implementing:

1. Internal diagnosis: Identify which tasks could benefit from generative AI and where bottlenecks or repetitive work exist.

2. Select a pilot project: Start small, with low risk but high potential impact.

3. Train involved teams: Go beyond technical training — help them understand AI as a collaborative tool.

4. Monitor and adjust: Collect feedback, observe results, and adapt processes and roles accordingly.

5. Foster a growth mindset: Companies that thrive with AI are those that see it as a transformation opportunity, not a threat.

   
   

Generative AI isn’t a passing trend or a magic fix — but it does have the power to transform businesses when integrated consciously, ethically, and humanely.At Bleansoft, we are convinced that when a company cares for its people, makes them co-creators of change, and guides technological adoption, it can achieve extraordinary outcomes: efficiency, innovation, quality, a positive work climate, and — most importantly — technology that serves humanity, not the other way around.